Instagram has added a new "recommended for you" section for all users. The feature, described here in the company’s Help documentation, will suggest posts for you based on those that have been liked by other accounts you follow.
The new section, “Recommended for You,” is clearly labeled so as not to be confused with your own home feed. It will contain three to five suggested posts. This isn’t the first time Instagram has offered recommended content. But previously, you’d have to head to the Explore section to see recommended posts and videos – they wouldn’t be pushed to your home feed. You could also see what posts friends have been liking in the Following section, if you chose. The change comes shortly after another update also focused on broadening users’ access to content beyond what’s being posted to those accounts you explicitly follow. Earlier this month, the company introduced a way to allow users to follow hashtags – in other words, you can now follow your interests, not just accounts.
But unlike the hashtags feature, which is opt in (as you choose if you want to track hashtags and, if so, which ones), you can’t really disable the new recommendations.
As the Help documentation explains, you can only choose to temporarily hide the “Recommended for You” section. This is done by tapping the three-dot menu above the post, then tapping on “Hide.”
The good news is that the “Recommended for You” section is not meant to displace the content you care about in favor of Instagram’s own suggestions. Rather, the section will appear after you’ve viewed all the posts in your feed
But some users have expressed their displeasure for the new feature, saying that they prefer it the way it was before.
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