Snapchat partners with other apps

Snapchat CEO, Evan Spiegel has finally come up with a way to tackle Facebook Inc's ever-rising story users' growth.

The issue

So far, Facebook Inc has been able to amass over 1 billion daily Stories users across Instagram, WhatsApp, and Facebook compared to Snapchat’s 186 million total daily users.

With the tech industry building knock-offs of Snap’s vision of an ephemeral, visual future; Snapchat’s new strategy is a rallying call for the rest of the social web that’s scared of being overshadowed by Facebook. Joining forces, Snap’s partners get the infrastructure they need to focus on what differentiates them, while Snapchat gains the reach and strength necessary to face the war.

It has rearranged the adage of “if you can’t beat them, join them” into "to beat them, join us”; saying it's the best way to tackle their mutual issue.

Snapchat CEO, Evan Spiegel

The plan

Snapchat plans to let other apps embed the best parts of it rather than building their own half-rate copies.

It held its first-ever Snap Partner Summit in its hometown of Los Angeles, this week. It returned back to its original idea of being a "camera company"; all thanks to Snap Kit.

It plans to implement its new strategy with its new Story Kit later this year; implanting Snapchat's Stories into partner apps. The partnership will the apps use its the wheel of Stories, Bitmoji, and also its new ads feature - which it plans to release later this year.

With this partnership, it plans to colonize the native app ecosystem similar to what Facebook did with the Like button. With the current issues, Facebook is facing and Snapchat's clean privacy record makes these apps willing to partner with them.

Snapchat story on Houseparty

Snapchat's Story on Tinder

Other developments

Also, Snapchat’s new Scan augmented reality utility platform has signed up Giphy and Photomath, former partners Shazam and Amazon. It’s built ways for Netflix, GoFundMe, VSCO, and Anchor to share stickers and for publishers like the Washington Post to share articles back to Snapchat.

It has also beefed up its Lens Studio platform with new templates and creator profiles so developers add to its pack of 400,000 special effects.

It’s got Zynga and ZeptoLab building real-time multiplayer Snap Games. The games will live inside chat and are a clever way of slipping ads into messaging.

Snapchat ad network demo

Snapchat's gaming platform

With all it's new developments, Facebook may be able to copy its features, but can't match its developer army.